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12/1/2020
Inside Line Promotions
Sheffield and Project BIG Continue Partnership On and Off the Track
Inside Line Promotions – HAVRE DE GRACE, Md. (Dec. 1, 2020) – Project BIG has been a huge part of Connor Sheffield’s life for the last few years.
That will remain steady in 2021 as the 16-year-old will continue to serve as an ambassador for the non-profit foundation, which also is a marketing partner in his racing endeavors. Sheffield is embarking upon an ambitious plan next year when he will race 600cc micro sprints on dirt as well as a late model on pavement thanks to the support of partners like Project BIG.
“We met Beth Wheeler, who founded Project BIG with her husband, Tom, in the hospital in 2016,” Sheffield said. “She wanted to help us follow our dream in racing. She’s been on the ride with us and I’ve become an ambassador for Project BIG. We raise money for research and we also raise money for children and adults with chronic and life-threatening illnesses.”
Project Big is a non-profit organization seeking to empower others to spread goodness through hope, love, kindness and joy. For more information, visit http://www.ProjectBIG.org. The foundation can also be found on Facebook at https://www.facebook.com/ProjBIG.
Sheffield has battled Gastrointestinal Dysmotility Pseudo-obstruction his entire life. It is a rare condition that resulted in an ileostomy.
Sheffield met the Wheeler Family in 2016 while he was in the hospital and the friendship morphed into much more for both parties. Project BIG is a sponsor on Sheffield’s race cars and Sheffield is a spokesperson for the organization, helping the team raise almost $70,000 for research.
“We’re a part of some big events and also with Project BIG being on the car it helps bring awareness to the foundation,” he said. “We are thankful that Beth Wheeler and Project BIG have been a part of our journey not only as a partner but as a friend. Tom, who passed way from colon cancer, loved racing and was really proud to sponsor us. The support has been a blessing and we appreciate it a lot. We are looking forward to continuing to grow with Project BIG.”
MEDIA LINKS –
Instagram: https://www.instagram.com/connorsheffieldracing/
Twitter: https://twitter.com/RacingSheffield
Facebook: https://www.facebook.com/connorsheffieldracing
SPONSOR SPOTLIGHT – Project BIG
Project BIG is a non-profit foundation seeking to empower others to spread goodness through hope, love, kindness and joy. For more information, visit http://www.ProjectBIG.org.
“We are thankful that Beth Wheeler and Project BIG have been a part of our journey not only as a partner but as a friend,” Sheffield said. “The support has been a blessing and we appreciate it a lot.”
INSIDE LINE PROMOTIONS –
Inside Line Promotions specializes in affordable public relations and media management for motor sports drivers, teams, sponsors, tracks, series, events, organizations and manufacturers. ILP Founder Shawn Miller leverages professional journalism with new media technologies and social networking to improve your exposure and the return on investment for your sponsors.
To meet the media relations needs of your program by joining Team ILP, contact Shawn at 541-510-3663 or Shawn@InsideLinePromotions.com. For more information on Inside Line Promotions, visit http://www.InsideLinePromotions.com.
Article Credit: Inside Line Promotions
Submitted By: Shawn Miller