3/3/2021
Midwest Drag Racing Series
MAVTV Motorsports Network to Broadcast 2021 MWDRS Season
TULSA, OK (Mar. 3, 2021)
The MAVTV Motorsports Network, a division of Lucas Oil Products, will showcase the Summit Racing Mid-West Drag Racing Series presented by J&A Service this year. Each of eight scheduled MWDRS events will be presented live on the MAVTV Plus streaming platform. Each MWDRS event features exciting, side-by-side, eighth-mile drag racing headlined by outrageous 200-plus-mph Pro Mods and wild, alcohol-burning Funny Cars.
An additional six shows featuring edited, behind-the-scenes action that highlights the Mid-West Drag Racing Series and its competitors will be broadcast on the primary MAVTV channel beginning early this fall, meaning the MAVTV Motorsports Network will have 14 major live and recorded shows about the MWDRS this year. Also, Lucas Oil has been named the official motor oil of the MWDRS.
"This is the biggest announcement in Mid-West Drag Racing Series history," MWDRS founder, owner and promoter Keith Haney declared. "I can't even begin to describe how excited I am about this. Getting on TV with a scheduled in-depth production is something we've wanted and worked toward since our first year in 2017.
"Only one other drag racing series has any scheduled TV presence at all, so to be able to do this for our racers, for our sponsors, for our race tracks, for our fans, it's hard to really put into words just how much all this means to us."
Co-hosting the MAVTV Motorsports Network shows, including three enhanced, tape-delayed airings of MWDRS events at Ferris, TX; Tulsa, OK; and Houston, TX, will be nitro Funny Car star Jack Beckman alongside veteran broadcaster and drag racing reporter Dave Rieff.
The MAVTV Plus streaming shows will be anchored by Al Tucci, the official P.A. voice of the MWDRS since its inception, with Bangshift.com's Chad Reynolds providing color and commentary, and pit reporting handled by popular motorsports presenter Rob Klepper. In addition to direct streaming through MAVTV Plus, all MWDRS events will also be available through popular external streaming services such as Apple TV and Roku, among others.
"Being on the MAVTV Motorsports Network and MAVTV Plus is going to greatly increase the visibility of all our racers and our member tracks, which means all their sponsors and marketing partners will gain a lot more exposure, too," Haney pointed out.
"So if there's anyone out there still wondering if the Mid-West Series offers a good marketing option for their race team, this should pretty much answer that question."
The 2021 schedule for the Summit Racing Mid-West Drag Racing Series presented by J&A Service opens Mar. 19-20, at Xtreme Raceway Park in Ferris, TX, where the MAVTV Motorsports Network will record its first race report and recap for broadcast later this year. Additional stops at Belle Rose, LA; Tulsa, OK (twice); Houston, TX; Great Bend, KS; and Martin, MI, will follow, with a return to Ferris in October for the 2021 season finale.
Morgan Lucas, a former Top Fuel driver and now president of Lucas Oil Products, said he's excited about having the Mid-West Drag Racing Series join a diverse group of broadcast properties on the MAVTV Motorsports Network, including the ARCA Menards Series, GNCC Racing Series, Late Model Dirt Series, Pro Pulling League, ASCS Sprint Car Series, and POWRi Racing, among others.
“Lucas Oil has been associated with drag racing for a long time because of our love for that style of racing,” Lucas said. “We wanted to be part of the racing ladder in that form of motorsports and we felt the Mid-West Drag Racing Series was a perfect fit. We're looking forward to bringing their brand of racing to a new audience this year.”
A yearly subscription to MAVTV Plus, which gives viewers access to all of its live racing, along with the MAVTV library of content, is priced at $99.99. MAVTV Plus is also offered as a monthly subscription at $6.99, and includes access to select scheduled live events and the MAVTV library. The app is available for download on major mobile and streaming devices, and can also be accessed via an Internet browser. Additional information for both current and new subscribers can be found at www.MAVTVPlus.com
Photos courtesy MWDRS/Damon Steinke/Mike Kelm
ABOUT THE SUMMIT RACING EQUIPMENT MID-WEST DRAG RACING SERIES:
The Summit Racing Equipment Mid-West Drag Racing Series is an all-eighth-mile, no-profit organization funded entirely through marketing partnerships and passed along to benefit MWDRS host tracks (typically about $10,000). The Mid-West Drag Racing Series also provides trackside sponsor banners to be displayed at each event, on-site PA sponsor announcements, and links to each company on the MWDRS website (www.MidWestDragRacingSeries.com), plus an extensive social-media presence, texts and e-mail blasts, and commercials during all events. Complete class rules are posted on the MWDRS website.
