2/1/2021
BAPS Motor Speedway
Red Robin Returns in 2021 to Make Kids Club Bigger & Better
Racetracks across the country continue to search for new ways to bring kids through the front gate, in hopes of making them new fans.
Kolten Gouse, general manager at BAPS Motor Speedway, made that a focus heading into last season. That led to the development of a Kid’s Club, which provided different activities at the speedway for kids 12-under.
The initiative was a huge success, as more than 3300 kids participated in events in 2020. Now, Gouse and the management team at BAPS Motor Speedway started looking at ways to make it bigger and better in 2021.
To do so, Gouse has partnered back up with Red Robin — Lehigh Valley Restaurant. The two entities have collaborated to put together thirteen events that will make the Kid’s Club a fixture next season.
“When we looked at our 12-under age group last season, the numbers showed a major increase in kids from previous years,” Gouse said. “We wanted to take a major step and make the Kid’s Club even bigger and better this season, with more activities.
“We approached Red Robin, because they are a kid-friendly restaurant. This partnership was perfect and couldn’t have worked out better for both of us.”
The Red Robin Kid’s Club gets started on April 3 with an Easter Egg Hunt. A year ago, 600 kids participated in the event and collected 5,000 eggs.
On May 1 and June 18 will each feature a $500 coin scramble, with an ice cream and snow cone special highlighting the June 5 racing program.
A pair of events take place on August 7 and August 21. The first is the annual Kid’s Night promotion, which will feature bike races. The second event in August will be a free pizza party for any kid 12 & under. The final two events will be a kid’s candy scramble on September 18, with Trick-or-Treat Night completing the season on October 16.
“Red Robin — Lehigh Restaurant Group looks forward to growing our partnership with dirt-track racing and with BAPS Motor Speedway,” said Chris DeFrain, VP of Strategic Planning and Business Development for the Lehigh Valley Restaurant Group “We look forward to sponsoring their Red Robin Kid’s Club.
“Whether it is memories of your parents taking you to your favorite restaurant or the first time you saw the sights and sounds of dirt-track racing, we all fondly remember those times with family and friends.”
Red Robin — Lehigh Valley Restaurant Group is focused on kid-friendly promotions. On the first Wednesday of each month, kids eat free with purchase of an adult entrée. Restrictions apply. Please see the full offer by visiting www.redrobinpa/kids-night/.
Gouse and friends have visited a Red Robin — Lehigh Valley Restaurant Group location on many occasions since the group became involved in dirt-track racing. He saw the kid-friendly atmosphere and promotion and knew it would be a good fit for BAPS Motor Speedway and the Kid’s Club program.
“I’m thrilled to have Red Robin — Lehigh Valley Restaurant Group share the same vision as BAPS Motor Speedway,” Gouse said. “It’s great to have them on board as the sponsor of the Red Robin Kid’s Club.
“It makes sense for both parties. More important, Red Robin — Lehigh Valley Restaurant Group is a reputable company that participates in dirt-track racing and is heavily involved with kid’s programs. Not only is it critical for the growth of dirt-track racing, it’s a way to give back to kids in the area.”
Article Credit: BAPS Motor Speedway
