Series Information

The Lucas Oil Late Model Dirt Series is the premier national touring sanctioning body for dirt late models. These Lucas Oil Late Model Dirt racecars are on the cutting edge of technology in construction and are powered by 800 horsepower V-8 engines based on the Chevy, Ford, and Mopar power plants. Nothing is “stock” about these $70,000 machines that provide dirt slinging, sideways, door-to-door racing action lap after lap. The in your face excitement of a Lucas Oil Late Model Dirt Series event is second to none in Motorsports!

The Lucas Oil Late Model Dirt Series provides race fans the most exciting and entertaining events. The Lucas Oil Late Model Dirt Series averages 43 entries per event, the highest average of any touring series in the country. The Lucas Oil Late Model Dirt Series also has over 500 different drivers competing at least once with the series.

The Lucas Oil Late Model Dirt Series will air multiple events LIVE this season on MAVTVPLUS.com and broadcast on MAVTV Motorsports Network. Televised events will feature multiple camera angles, driver interviews, on-board cameras, and various technical segments that bring the racing action to an even more intense and entertaining level for viewers.

The series also has expanded its presence among its social media outlets including Facebook, Twitter, Instagram, and SnapChat to bring the Lucas Oil Late Model Dirt Series brand to new untapped markets. Combining the extensive TV package, press releases, website, and the social media outlets, the Lucas Oil Late Model Dirt Series brings enormous brand recognition, publicity, and exposure to the companies that partner with the series!

As the owner of the series, Lucas Oil Products has put in place the necessary infrastructure with an experienced professional staff to provide sponsors, racers, race fans and promoters an exciting brand of entertainment while bringing much needed stability to the dirt late model industry. The same formula of success that Lucas Oil Products is founded on is being passed on to the race series to ensure tremendous results for everyone involved.