1/18/2010
Lucas Oil Late Model Dirt Series
Series Heads into Decade with New Logo
CORONA, CA (January 18, 2010) – Officials of the Lucas Oil Late Model Dirt Series and Lucas Oil Products have revamped the logo for the LOLMDS. As the Lucas Oil Late Model Dirt Series becomes more of a household name each day, it has become time for the series to retire the traditional oval logo, and replace it with a logo that fits with the new image of the entire family of Lucas Oil Products and Lucas Oil Motorsports outlets.
“The new logo incorporates the traditional Lucas Oil shield element, which is consistent with our overall branding of all Lucas Oil properties and products,” stated Bob Patison, Vice President of Lucas Oil Products.
The new logo will have the shape of the familiar Lucas Oil Shield design, but will garner a new color-scheme. Gone are the days of the Red, Blue, and White; and welcome the new Red, Black, and White. “I really like the new logo, we went through multiple design proposals, before finally getting one that fits the new image of the LOLMDS and Lucas Oil Products,” exclaimed Ritchie Lewis, Series Director.
The new logo is available in .eps, .gif, and .jpg formats; to download the new logo, log onto www.lucasdirt.com/media.php
For the latest breaking news on the Lucas Oil Late Model Dirt Series, log onto www.lucasdirt.com or call the Series’ office at (951) 532-2503.
Submitted By: Jeremy Shields
